Suburb Ownership: Everything you need to know!

What is Suburb Ownership?

In digital real estate advertising, Suburb Ownership is a premium location-based marketing product. It allows a real estate agency or individual agent to "lock down" the most prominent advertising space within specific geographic search results.

When an agent buys Suburb Ownership for a specific area (e.g., Wellington Central ), they are purchasing the guaranteed top-in-search display ad placement. Every time a potential buyer or seller searches for properties in that specific suburb, the owning agent's branding, face, and contact information appear right at the top of the page across desktop, mobile web, and apps.  

The Core Benefits (Why Agents Use It)

• Hyper-Targeted Visibility: It puts the agent in front of passive and active local homeowners. Trade Me data reveals that roughly 70% of people browsing property searches are local homeowners looking to upsize or downsize in their immediate area.  

• Market Authority: By "owning" the visual real estate of a suburb online, the agent establishes themselves as the dominant local expert.  

• Lead Pipeline: Rather than just pushing clicks to a website, it drives high-intent, "off-site conversions"—meaning local sellers see the agent's phone number on the banner and call them directly to request property appraisals.  

How do I get Suburb Ownership?

To get started with a suburb ownership campaign, get in touch with your Trade Me Property Account Manager!

If you don't know who your account manager is, please feel free to reach out to our team at propertyagents@trademe.co.nz

Suburb Ownership Creative Guidelines

Once your Suburb Ownership has been ordered for your chosen suburbs, we need your creative assets to get the campaign live on Trade Me.

Trade Me Suburb Ownership Technical Specifications

To ensure your ad creative renders perfectly across desktop, mobile browsers, and the Trade Me App, please use the following exact dimensions and file weight restrictions:  

Placement / Ad Type	Required Dimensions	Max File Size	Accepted Formats	Animation Allowed?
Mobile Banner ad	300 x 250 pixels	80 KB or less	PNG, JPG, or GIF	Yes
Desktop Banner ad	640 x 360 pixels	100 KB or less	PNG, JPG, or GIF	Yes
Desktop Banner ad 2 (Only for Suburb Ownership Plus)	300 x 600 pixels	100 KB or less	PNG, JPG, or GIF	Yes

🔗 URL & Rotation Requirements

• Click-through URL: You must supply one landing page URL per creative execution. You can include UTM tracking parameters if you want to track traffic in Google Analytics.  

• Creative Multiples: You may supply up to a maximum of 5 creative executions to run on rotation per campaign.  

  
  

To prevent any delays, please follow these steps to submit your materials:

• Submit Your Assets: Follow the provided link to the Ads Creative section to upload and send through your required images, text, and branding materials.

⚠️ Important Timeline: We must receive all creative assets five (5) working days before your campaign's scheduled start date. This allows our team enough time for testing and technical loading. Failure to submit assets within this window may delay your campaign launch.

Suburb Ownership Cancellation Process

If you need to cancel an active Suburb Ownership campaign, you need to email your Trade Me Property Account Manager, letting them know your campaign details and the intended cancellation date.