Trade Me Property
Marketing Report
Get access to a new level of reporting detail that your vendors will love
Track the success of your campaigns
Key metrics that tell a story
Your marketing report for each live listing is full of simple metrics to report on the health of your campaign.
View performance for a selected period, over-time and for the full campaign. Understand what's working and where your buyers are coming from.
Features of the report
Get real-time data to help drive your marketing decisions on the go
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Views, watchers, enquiry
View a snapshot of your activity for the selected period and all time.
Views by location
See where the viewers of your listing originated from so you can adapt your area focus
Watchers by location
Know which intent buyers are originating from which suburbs and districts
homes.co.nz views
Understand how your reach on homes.co.nz has delivered more eyes to your property
Key benefits
Gain insight into the districts and regions your potential buyers are coming from
Download and share reports with your vendors and team.
Identify key trends with easy to understand graphs
Generate instant reports when you need them - on screen, print, pdf
Emailed weekly, directly to your inbox
How Trade Me reports vs other property portals
Metrics you'll see used across listing reports and on-site, from Trade Me Property and other property sites.
So you can compare apples with apples, we've put together this info to help you understand the different terminologies used at Trade Me Property, and across the industry
Total views: a combined metric of search views (when your vendor's listing appear on screen - also known as impressions) and listing views (when the listing page itself is actually opened and viewed)
Search Views
Listing views
Views
Total views: The number of times your listing page has been viewed
Listing views
Total views: a combined metric of search views (when your vendor's listing appear on screen - also known as impressions) and listing views (when the listing page itself is actually opened and viewed)
Search views
Listing views
Total watchers: The number of times your listing was added to a property buyers watchlist - where they can refer back to and be kept up to date with any changes
Watchers
Total saved properties: The number of times a user has saved the property
Added to saved properties: The number of times a user has saved the property.
Enquiries: The number of times an email was sent enquiring about your listing (‘Email enquiry’) or a phone number was revealed (‘Click/tap to call’)
Enquiry
Total Enquiries: a combination of both email enquiries and click to call.
Total Enquiries: a combination of both email enquiries and click to call
