Question 1

What is Buyer Enquiry Insights?

Accepted Answer

It’s an exclusive feature for Platinum listings that attaches live Trade Me Property activity to your email enquiries. Before you call, you’ll see how actively a buyer is searching, whether they have a home to sell, and if their finance is pre-approved.

Question 2

Where do I find these insights?

Accepted Answer

You can access them in two easy ways:Directly in your email or CRM: Click the View insight link attached to your enquiry notification email or CRM message body.  Inside OneHub: Log in and navigate to Listings → [Your Listing] → Email enquiries → View insight.

Question 3

How is the buyer readiness rating calculated?

Accepted Answer

It analyses buyer activity on Trade Me Property over the past 28 days, weighting actions to calculate one of four readiness tiers: Not enough data, Needs nurturing, Actively looking, or Looks ready.

Question 4

How up-to-date is the data?

Accepted Answer

Readiness updates daily to reflect ongoing search behaviour rather than a static snapshot from the moment of enquiry.

Question 5

Should I ignore "Not enough data" or "Needs nurturing" buyers?

Accepted Answer

No - buyer motivation can shift fast. Research shows 42% of sellers contact an agent within a week of deciding to list. Contact every enquiry; use ratings to shape your approach, not filter people out.

Question 6

What are the buyer responses, and why are some blank?

Accepted Answer

Enquirers are asked two optional questions: property situation and finance status. Because they are optional, some buyers skip them. Answers are retained for 90 days.

Question 7

Do I get this on all my listings?

Accepted Answer

It is a Platinum Package benefit. While questions are asked across all listings, insights are unblurred only for Platinum listings.

Question 8

Can I see insights on past enquiries?

Accepted Answer

Insights are available on all enquiries submitted on or after 24 August 2026.

Question 9

Who else in my agency can see these insights?

Accepted Answer

Primary agents, secondary agents, and office admins with access to the listing in OneHub.

Question 10

How can I use this buyer data?

Accepted Answer

Data must only be used to respond to the enquiry or assist with the buyer's search. Delete details within 90 days and adhere to Privacy Act 2020 obligations.

LEAD THE CONVERSATION WITH BUYERS

NEW

Real-time buyer activity is now included on every enquiry on your Platinum listing.

KNOW BEFORE YOU CALL

We add this to every enquiry, automatically.

1. Buyer readiness: Ready to buy, or just looking? See how active they've been with a live meter showing recent activity on Trade Me Property - you'll know if they’re browsing, saving, or about to make an offer.

2. Property situation: Do they have a house to sell? See if they have a home to sell or an offer pending.

3. Finance status: Are they good for money? See straight away if they're approved for a loan.

What could their readiness score mean?

HOW TO ACCESS THESE INSIGHTS

Enquiry email & CRM

Open your enquiry notification

Click the link in the message body

Takes you directly to the insights for that listing.

OneHub direct

TRY IT YOURSELF

This is a demo to quickly show you how the product works in OneHub and appears on Trade Me Property. None of the information you input is shared or saved anywhere.

FIVE WAYS TO WORK EVERY ENQUIRY

TIP #1

Re-engage older enquiries to catch rising buyer intent

Readiness ratings update daily. Recheck 30+ day listings to catch buyers who've just warmed up.

Same buyer, same listing - only their readiness has changed.

42% of sellers contact an agent within a week of deciding to list*

TIP #2

Don't skip buyers who "need nurturing" Needs nurturing doesn't mean cold. It means early in their journey. Open with help, not a pitch, and you could be the first agent in the door.

TIP #3

Let their property situation set your opening line A buyer's property situation tells you their timeline before you even dial - pre-approved or with an offer pending usually means they're closer to moving than they're letting on.

TIP #4

Turn buyer calls into seller leads A buyer mentioning a home to sell is a listing opportunity hiding inside a buyer enquiry.

TIP #5

Pitch the vendor benefits to help win listings Every enquiry on a Platinum listing is now qualified in real time - a concrete point of difference when you're pitching vendors on your marketing.

*Trade Me Property & Homes.co.nz spring buyer & seller mindsets survey, August 2026.

What is Buyer Enquiry Insights?

Where do I find these insights?

How is the buyer readiness rating calculated?

How up-to-date is the data?

Should I ignore "Not enough data" or "Needs nurturing" buyers?

What are the buyer responses, and why are some blank?

Do I get this on all my listings?

Can I see insights on past enquiries?

Who else in my agency can see these insights?

How can I use this buyer data?

Frequently Asked Questions:

We've put together some FAQs, if we still haven't answered your questions, please get in touch.

LEAD THE
CONVERSATION
WITH BUYERS

1. Buyer readiness: Ready to buy, or just looking?
See how active they've been with a live meter showing recent activity on Trade Me Property - you'll know if they’re browsing, saving, or about to make an offer.

2. Property situation: Do they have a house to sell?
See if they have a home to sell or an offer pending.

3. Finance status: Are they good for money?
See straight away if they're approved for a loan.

Don't skip buyers who "need nurturing"

Needs nurturing doesn't mean cold. It means early in their journey. Open with help, not a pitch, and you could be the first agent in the door.

Let their property situation set your opening line

A buyer's property situation tells you their timeline before you even dial - pre-approved or with an offer pending usually means they're closer to moving than they're letting on.

Turn buyer calls into seller leads

A buyer mentioning a home to sell is a listing opportunity hiding inside a buyer enquiry.

Pitch the vendor benefits to help win listings

Every enquiry on a Platinum listing is now qualified in real time - a concrete point of difference when you're pitching vendors on your marketing.