Watchlist Connect
Watchlist Connect is a Platinum listing feature that lets agents send up to 2 custom update messages (max 250 characters, no URLs) to a property's watchlisters via OneHub. Updates go out one at a time, at least 3 days apart, and appear on the Listing Details Page for all buyers to see; watchlisters also receive an email notification.
What is Watchlist Connect?
Watchlist Connect is a Platinum Package feature that lets agents send custom, free-form update messages directly to a listing's watchlisters (the people who've added that property to their Trade Me watchlist).
It's designed for genuine, timely updates — things like a change in vendor motivation, a passed-in result, or new documents or photos added to the listing — rather than general marketing or prospecting.
It's built to work alongside Trade Me's existing automated notifications (e.g. price drops, method-of-sale changes, auction reminders), which are already sent automatically and shouldn't be duplicated in a Watchlist Connect update.
How does Watchlist Connect work?
Create the message in OneHub. The agent writes an update and attaches it to the listing.
Watchlisters are notified. About an hour after the update is posted, an email notification goes out to everyone watchlisting that property, letting them know an update has been added.
Displayed to all buyers. The update also appears in a dedicated section on the Listing Details Page (LDP) — visible on desktop and all Trade Me apps — so it's not limited to just the watchlisters who get the email.
Rules and limits
Platinum listings only — available across all Residential for Sale and New Homes categories.
Who can post: the listing's primary or secondary agent, or an office/admin account while impersonating an agent. Office accounts cannot post updates directly without impersonating an agent.
Maximum 2 updates per listing, for the life of the listing.
Frequency limit: one update every 3 days, regardless of whether the previous update was deleted.
Character limit: 250 characters per update.
No URLs allowed in the message content.
Editing: updates cannot be edited once sent — double-check before posting.
Deleting: updates can be deleted via OneHub, but deleting one still counts toward the 2-update allowance, and does not stop the "new update" email notification from going out.
Content guidance
Based on what resonates most with potential buyers, we have a few suggestions for watchlist connect updates:
Do:
Send updates tied to something unique and timely about the property — e.g. a passed-in result, a change in vendor motivation, open home or key date changes, new files/images/videos, or construction updates.
Keep the language professional and polished.
Don't:
Repeat basic listing info that belongs in the description.
Send updates about other listings.
Use updates for self-promotion or prospecting.
Send updates about price drops, method-of-sale changes, or auction reminders — these are already sent automatically.
FAQs
Who can create messages/updates in Watchlist Connect?
Updates and messages can be created by the primary or secondary agent of a listing, or an office/admin account impersonating an agent. Office accounts cannot create listing updates unless they are impersonating an agent.
On which listings can Watchlist Connect updates be created?
Only on Platinum listings, covering all Residential for Sale categories (Residential for Sale, New Homes, Lifestyle & Rural).
Can updates be deleted?
Yes, via OneHub. Deleting an update does not stop the email notification that was already sent, and the deleted update still counts toward the 2-update allowance.
Can updates be edited?
No — updates cannot be edited once posted, so it's important to double-check before sending.
What is the maximum number of updates I can send per listing?
A maximum of 2 updates per listing.
If an update is deleted, does this count as one of the 2 updates?
Yes — a deleted update still counts toward the total allowance of 2.
Are there any character limits or content restrictions for messages?
Yes — a 250-character limit per update, and messages cannot contain URLs.
How frequently can updates be sent?
One update every 3 days. This limit applies even if the most recent update was deleted.
Where are Watchlist Connect updates displayed to users?
In a dedicated section on the Listing Details Page (LDP), visible on desktop and all Trade Me apps.