Residential for Sale and New Homes: Audience Boost!
Audience Boost extends a Trade Me Property listing's reach beyond the site itself, using Trade Me's audience data to target active property seekers with ads across Instagram, Facebook, Stuff.co.nz and Google Display.
What is Audience Boost?
Audience Boost is an add-on marketing product from Trade Me Property that extends a listing's reach beyond the Trade Me site itself. Rather than relying only on buyers who happen to search Trade Me, it uses Trade Me Property's audience data to find active property seekers and show them ads for the listing across other channels they already use.
How much does it cost?
$199 (inc GST) each time Audience Boost is applied to a listing.
How it works
Purchase. The agent buys Audience Boost for a listing via OneHub or their CRM.
Automatic ad placement. Trade Me Property then automatically displays ads for that listing across:
Instagram
Facebook
The Google Display network
Campaign window. The boost runs as a seven-day campaign, using audience data to target people considered more likely to be genuine, active buyers rather than a broad, untargeted audience.
Repeatable. Audience Boost isn't a one-off — it can be purchased again at any point during the life of the listing. Agents commonly re-boost to build fresh momentum or to draw attention to a change in the property (e.g. a price change or new photos).
Reported benefits (per Trade Me Property)
Better ROI — using NZ's largest property audience dataset to target buyers more precisely.
Attention-grabbing creative — purpose-designed Facebook and display ads.
Brand visibility — positions the agent as active in an active market.
Efficiency — a concentrated seven-day push designed to maximise reach and clicks in a short window.
Reporting
Agents can view Audience Boost performance through OneHub, including a breakdown of views generated by the boost versus views on Trade Me itself, and a preview of ad creative before a campaign goes live.
Supporting stats and quotes (as published by Trade Me Property)
Platinum listings with Audience Boost added saw 34% more views* on average.
Platinum listings generally get over 2.6x more views than a Base listing.^
"You get more visibility as an agent in an active market, and if they can see you doing the business, they're probably the first person you call." — Bevan Saywell, Saywell & Co
"Once they can actually see it's their home, they're just so much more invested in it. It becomes a much easier product to sell." — Liam Worsfold, Bayleys Prestons
"The extra data with the reporting that we can now see... enables us to have more in-depth conversations with our vendors." — Anita Dobson, Harcourts Cooper & Co, Trade Me Property Elite Agent
For more information, check out Audience Boost on site!
* Audience Boost average search and listing views (1 April 2026 – 1 July 2026), measured as uplift when added to a Platinum listing. ^ Trade Me Property site data, average listing views per listing for the first 30 days on-site, Platinum listings that ended March 2025 – March 2026.