'Coming Soon' Product for Platinum Partners
A Coming Soon listing lets a Platinum Partner office put a property on Trade Me Property before its official launch day. It's a five-day teaser that shows buyers the property is coming, so interest and watchlisters are already building by the time the full Platinum listing goes live.
Coming Soon is free and exclusive to Platinum Partner offices!
Getting started
What is a Coming Soon listing?
A Coming Soon listing is a short teaser for a property that is about to go to market. It shows the property's photos, headline, description, address and key details, but not the price, sale method or open homes. It appears in Trade Me Property search with a Coming Soon badge, and buyers with a matching saved search are emailed about it. When you launch the full Platinum listing, buyers who watchlisted the Coming Soon listing are carried over and notified automatically.
A Coming Soon listing is a lead-in to your Platinum campaign, not a replacement for it.
Who can create a Coming Soon listing?
Only Platinum Partner offices with an active partnership agreement can create a Coming Soon listing. Coming Soon listings are created by office accounts in OneHub, not by individual agent accounts.
If you log in to OneHub with an individual agent account, the Coming Soon Listing option won't appear in the menu. Ask your office administrator to create the Coming Soon listing for you. If your office isn't a Platinum Partner, talk to your Trade Me account manager.
When can I start using Coming Soon?
Early access offices can create Coming Soon listings from 05/10/2026. Coming Soon is available to all Platinum Partner offices from November 2026.
How much does a Coming Soon listing cost?
A Coming Soon listing is free and included with your Platinum Partnership. You pay the standard Platinum rate only when your full listing goes live. There's no extra fee and no double charge. If a Coming Soon listing expires without a full listing being created, there's no charge.
Which property types can have a Coming Soon listing?
Coming Soon listings are available for residential for sale, sections for sale, lifestyle, rural and new homes listings (new apartments, new townhouses and terraced homes, house and land packages, and new houses).
Coming Soon listings are not available for rentals, commercial or business listings. They also can't be used to promote new developments that are still being built.
Creating a Coming Soon listing
What do I need before creating a Coming Soon listing?
Before you create a Coming Soon listing you need a signed authority to list, with your listing agreement and AML checks complete. Coming Soon is only for properties you're authorised to market.
You'll need the following details:
The property address, including any unit or flat number
Property type
Number of bedrooms and bathrooms
An expected sale price (this is never shown to buyers)
A headline and description
At least one fresh photo of the property (up to 50)
A lead agent, and a second agent if you want one
OneHub fills in some details for you. Check everything is correct before you launch, because a Coming Soon listing can't be edited once it's live.
How do I create a Coming Soon listing in OneHub?
Log in to OneHub with your office account.
Go to Market Property, then Coming Soon Listing.
Search for the property address and select it from the results. Use the address search rather than typing the address in manually, so it matches your full listing later.
Add the property details and at least one fresh photo.
Check everything carefully on the Preview screen. You can go back and fix anything at this stage.
Select Launch. Your Coming Soon listing is live for five days.
It takes about five minutes. Coming Soon listings can only be created in OneHub.
Why do I need to enter an expected sale price if it isn't shown?
The expected sale price is used so buyers who filter by price, and buyers with matching saved searches, can find your Coming Soon listing. It's never shown on the listing or anywhere buyers can see it. Without it, your Coming Soon listing would drop out of price-filtered searches.
Can I use old photos or agent profile photos on a Coming Soon listing?
No. A Coming Soon listing needs at least one fresh photo of the property. Agent profile photos can't be used, in line with our standard listing guidelines.
How many Coming Soon listings can my office create?
There's no limit on the number of Coming Soon listings your office can create.
Can I create a Coming Soon listing for a property that's already listed?
No. You can't create a Coming Soon listing if your office already has a live full listing at the same address. If a previous full listing has expired or been withdrawn, you can create a Coming Soon listing.
What buyers see
Where will buyers see my Coming Soon listing?
Your Coming Soon listing appears in Trade Me Property search results with a Coming Soon badge. It also appears on your agent and office profile pages and in buyers' watchlists. Buyers with a matching saved search are sent a Coming Soon email, so they hear about it first.
Coming Soon listings don't currently appear on Homes.co.nz or in general Trade Me recommendations. Support for Coming Soon on Homes.co.nz is planned. Your full Platinum listing appears on Homes.co.nz as normal once it goes live.
What does a Coming Soon listing show?
A Coming Soon listing shows the photos, headline, description, full address and key details such as bedrooms and bathrooms. Standard features such as the map, school zones, mortgage calculator and agent contact details are included.
The price, sale method and open homes are not shown. On the Trade Me website the price line is removed completely. In the Trade Me app, some screens show the words "Coming Soon" where the price would normally be.
Why does my Coming Soon listing look different in the app and on the website?
The Trade Me app and the Trade Me website display Coming Soon listings slightly differently, and both are correct. On the website, a Coming Soon badge appears everywhere the listing shows. In the app, the badge appears in search results and on the listing page, and other screens (such as the watchlist and My Trade Me) show "Coming Soon" in place of the price.
If you see "Coming Soon" text but no badge anywhere in the app, update the Trade Me app to the latest version.
What can buyers do on a Coming Soon listing?
Buyers can add a Coming Soon listing to their watchlist and enquire by email or phone. Buyers can't make an offer or see open home times.
Why is my Coming Soon listing lower in search results than my other listings?
When search results are sorted by "Featured first" (the default), Coming Soon listings sit below Platinum, Gold and Silver listings. This is expected and can't be changed by adding extras. The value of a Coming Soon listing comes from the Coming Soon badge, the email to buyers with matching saved searches, and the watchlisters it builds before launch day.
Managing a live Coming Soon listing
How long does a Coming Soon listing last?
A Coming Soon listing is live for exactly five days. You can't choose a different duration and it can't be extended. We recommend launching your full Platinum listing during the five days or as soon as they end, while buyer interest is at its highest.
Can I edit a Coming Soon listing?
No. Once a Coming Soon listing is live, it can't be edited by anyone at your office. This is why it's important to check everything on the Preview screen before you launch.
If you open an old or bookmarked link to the edit page of a Coming Soon listing, you'll see a "page not found" message. Your Coming Soon listing is still live and collecting watchlisters. It just can't be edited.
If a Coming Soon listing has a mistake you can't leave in place, you can withdraw it.
What can't I do with a Coming Soon listing?
A Coming Soon listing can't be:
Edited
Extended beyond five days
Relisted
Upgraded to a premium tier (Platinum, Gold or Silver)
Given listing extras such as Audience Boost, Feature, Super Feature or Bold Title
Given open homes
Used with Watchlist Connect
All of these are available on your full Platinum listing once it goes live.
Can I remove a Coming Soon listing early?
Yes. You can withdraw a Coming Soon listing at any time using the standard withdraw option on the Trade Me website. Withdrawing isn't available in the Trade Me app.
What happens if I don't launch a full listing within five days?
Your Coming Soon listing expires automatically after five days and there's no charge. Your watchlisters can still be carried over to your full listing for a limited time, but interest is strongest straight after the Coming Soon listing ends, so launch as soon as you can. See "Do I have to launch my full listing within five days?" below.
Launching your full listing
How do I turn a Coming Soon listing into a full listing?
Create your Platinum listing as you normally would, using exactly the same address as your Coming Soon listing, including any unit or flat number. You don't need to do anything else.
When your full listing is created, Trade Me automatically:
Matches it to your Coming Soon listing
Moves your watchlisters across to the full listing
Withdraws the Coming Soon listing if it's still live
Your watchlisters are notified as soon as your full listing goes live.
Do I have to launch my full listing within five days?
We strongly recommend launching your full Platinum listing as soon as your Coming Soon listing ends. Buyers who watchlist a Coming Soon listing are expecting the property to go to market, and their interest is highest in the days straight after. Plan your campaign so your Platinum listing is ready to go live the day your Coming Soon listing finishes.
What happens to my watchlisters when I launch the full listing?
Watchlisters from your Coming Soon listing are moved to your full Platinum listing automatically and notified the moment it goes live. This only works when the address on both listings matches, both listings are from the same office.
Do enquiries carry over from a Coming Soon listing to the full listing?
No. Only watchlisters carry over to your full listing. Follow up any enquiries from your Coming Soon listing before or when you launch.
Why didn't my watchlisters carry over to my full listing?
If your full listing started with an empty watchlist, check these common causes:
Unit or flat number: The unit or flat number is on one listing but not the other. This is the most common cause.
Suburb: The suburb is different on one of the listings.
Different office: The two listings were created by different offices.
Timing: The full listing was created more than 45 days after the Coming Soon listing ended.
Small differences like "Road" and "Rd", missing macrons or minor typos won't stop a match. If both listings are for the same property and your watchlisters still didn't carry over, contact our customer support team and we'll look into it.
Reports and performance
How can I see how my Coming Soon listing is performing?
In OneHub, open the Coming Soon listing from your Listings page. You'll see total views, live watchers and enquiries, plus the listing end date so you can check how much of the five days is left.
You can export a marketing report for your Coming Soon listing at any time while it's live, from OneHub or from the seller panel on the listing on the Trade Me website.
Will I get a report when my Coming Soon listing ends?
Yes. When your Coming Soon listing ends, its marketing report is emailed automatically to the lead agent and the second agent (if one was added). This happens however the listing ends: when it expires after five days, when your office withdraws it, or when it's withdrawn automatically because you launched the full listing.
If you receive a Coming Soon report straight after creating your full listing, that's expected. It means your Coming Soon listing was matched and withdrawn, and your watchlisters have moved across.
What's in the Coming Soon marketing report?
The Coming Soon marketing report is the same as a standard marketing report, showing views, watchlisters and enquiries, with a Coming Soon badge. Sections that don't apply to a Coming Soon listing are removed: sale method, listing duration, marketing package and property data pages.
Share the report with your vendor to show early interest in their property before launch day.
Best practice for Coming Soon listings
Get your signed authority to list first. Coming Soon is only for properties you're authorised to market.
Check everything on Preview. A Coming Soon listing is locked once it's live.
Use the address search. Selecting the address from the search results, including any unit or flat number, makes sure your watchlisters carry over.
Pitch it at your appraisal. Offer Coming Soon as part of your Platinum marketing to show your vendor you're building interest early.
Book your Platinum launch from the start. Add five days to the front of your campaign timeline and have your Platinum listing ready to go live as soon as Coming Soon ends.
Share the early numbers with your vendor. Views, enquiries and watchlisters before launch show the campaign is already working.