Branding Plus! Everything you need to know!
- Jul 15
- 2 min read
Want to maximise your brand’s presence and eliminate competitor noise? BrandingPlus is a premium takeover product that allows your agency to own 100% of the display ad space on your listing pages.
Below is everything you need to know about eligibility, design specifications, and campaign rules to get started.
To see visual examples and explore features, check out the official Trade Me Property BrandingPlus Product Page.
Eligibility Requirements
To unlock the benefits of BrandingPlus, your office must meet one of the following criteria:
Residential for Sale: Must hold a current Platinum Partnership Agreement.
Residential for Rent: Must hold a Premium Partnership Agreement.
Read more about the benefits of these tiers on the Trade Me Property Partner Solutions Page.
Ad Creative Specifications & Asset Guidelines
To ensure your BrandingPlus ads look professional and display correctly across all devices, your design team must follow these exact specifications:
Required Image Dimensions (Pixels)
You must supply assets for all four standard ad sizes:
Medium Rectangle: 300 x 250 px
Half Page: 300 x 600 px
Skyscraper: 160 x 600 px
Leaderboard: 728 x 90 px
File Requirements
File Size: Maximum 80 KB or less per image.
File Format: PNG, JPG, or GIF.
Animation Rules
Animated GIFs are permitted.
Loop Limit: Must loop no more than 3 times.
Size Limit: The 80 KB maximum size limit still applies to animated files.
Important Campaign Rules & Deadlines
Please keep these requirements in mind to ensure your campaign launches smoothly without delays:
Internal Links Only: All display ads must link directly to a page within Trade Me Property. External links to third-party or agency websites are not permitted. 🔗
Creative Limits: You may supply a maximum of 1 creative execution per campaign.
Update Frequency: Creative assets can only be updated or changed once every 3 months.
Submission Deadline: All completed assets must be received 7 working days before your campaign start date for testing and loading.
⚠️ Note: Late submissions may delay your campaign launch.
How to Submit Your Assets
Ready to get your BrandingPlus ads live or need to update your current creative? Email all your asset files directly to our specialist team at: propertyagents@trademe.co.nz