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The new Platinum listing experience is here

May 2026 · Announcements

Please note: All product mockups shown on this page are indicative and subject to change.​
Key updates:
  • The new Platinum listing page is designed to do one thing: turn more buyers into enquiries
     
  • Buyers are taking 3–6 months to decide - the new page keeps them engaged across that whole journey
     
  • The property now fills the screen the moment a buyer lands - a stronger first impression before they've read a word
     
  • Video, virtual tours and photos are all surfaced immediately - no scrolling, no hunting
     
  • Additional prompts and CTAs are built into the new layout to help buyers contact you, and vice versa
     
  • Nothing to set up - every active Platinum listing moves to the new experience automatically
Why we did this
At this year's State of the Nation, we surveyed 3,785 buyers and homeowners across Aotearoa. Three things came through clearly:
 
  • 3–6 months - the new average buyer decision window, up from 1–3 months a year ago.
     
  • 1 in 2 buyers now want a ready-made home. The listing that shows the full story online wins the inspection.
     
  • 78% of sellers believe their agent's online marketing directly influences the final sale price.

Your Platinum listing needed to work harder across all of that. So we rebuilt it.
What's changed - before vs after
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Before - hero image
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After - hero image
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The new media gallery
View more changes:
What's new - and why it matters
What this means for your vendor conversation
43% of vendors got just one appraisal before choosing an agent - the first impression really is the only impression. When you're sitting across the table from a vendor, your Platinum listing is your most visible proof that you take their property seriously.
Platinum only
The new listing experience is exclusive to Platinum. Silver listings stay on the standard experience.

Buyers are spending months researching online. The listing that holds their attention gets the enquiry. Talk to your Account Manager about upgrading.
What's next:
This is the first of multiple Platinum releases this year.

May–June: Enquiry Optimisation - targeting uplift in email enquiry conversion from active buyers.

July–August: Enriched Leads - so you know who's serious before you call them back.
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How can we help you?
Whether you're new to Trade Me Property, or have been with us awhile, we are here to grow your business in partnership with you.

©2026 Trade Me Limited​

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