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Audience Extension
Boost the reach of your property listing.
Why choose Audience Extension?
On average, in addition to package results, listings receive:
25,000
Impressions
974
more listing clickthroughs
(Average Facebook & Google display network campaign statistics July 2024 to July 2025)
Key benefits of Audience Extension:
Leverage Trade Me data to increase engagement
Re-target buyers that have viewed your listing and nudge them to re-look at the property as well as take the next step. We’ll pinpoint and target buyers searching for similar properties via their search behaviour.
Increase your brand familiarity in front of sellers
We know that when sellers search for an agent, repeat brand exposure builds trust and preference. Audience Extension gets your brand in front of more potential sellers, more often.
Easy to explain and position with vendors
Adding Audience Extension to a package enables you to sell one marketing solution optimised for maximum listing exposure and engagement across Trade Me Property, social media and other digital platforms.
Demonstrate success to your vendor
Track the total number of listing views through weekly activity reports to show your vendor how your audience extension has delivered value to the campaign
How Audience Extension works
Create
Ads automatically created based on your Trade Me Property listing.​​
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Target
We’ll identify buyers likely to engage with your listing based on their Trade Me Property search behaviour.​​
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Display
We'll follow prospects when they're not on Trade Me and drive them back to your property listing onsite.
How to book Audience Extension
You can book Audience Extension via your CRM provider or through our property support team by emailing propertyagents@trademe.co.nz. We’ll then promote your listings offsite 24 hours after the product is applied - saving you time having to manually set-up digital campaigns yourself.
Frequently asked questions
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