Claims

"The largest property audience in Aotearoa, with more property sessions than anywhere else" - Similarweb (web) and Data.ai (apps) scaled with internal Google Analytics data. Covers all platforms (mobile, app, desktop) and property categories from May 24 – May 25.

 

*Trade Me data - average active monthly users across Trade Me Property, homes.co.nz & stuff.co.nz (May 24 - May 25)​

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**Trade Me data - average monthly sessions across Trade Me Property, homes.co.nz & stuff.co.nz (May 24 - May 25).

^Trade Me data - sessions from app, May 24 - May 25

^^Trade Me data - average monthly listing views (June 24 - May 25)

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How do we define 'audience'? 

 

The people coming to Trade Me Property and the amount of times they are visiting.

 

Our audience refers to two key metrics - our unique users and our sessions: 

• 'Active users' is defined as the number of unique devices coming to Trade Me per month. An individual human may have multiple devices and a single device may host multiple humans. The unique identifier for a device will change (and thus contribute to increasing this number) when its cookies are deleted. 

• Sessions' refers to the number of times a user actively uses our website or apps before they leave or stop interacting with the platform.

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TRA consumer research survey, February 2025