BrandingPlus

Partners - Build even stronger brand awareness with a full advertising takeover

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THE "AD TAKEOVER"

100% Exclusivity on Your Listings:

BrandingPlus replaces generic & third-party banner ads on your listing detail pages with your office’s custom banners (Leaderboard, Half Page, and Photo Gallery Skyscraper).

Zero Competitor Interference:

Competitors cannot place ads or steal attention away on your own listings. You own the surrounding visual real estate completely.

How it works

Your supplied BrandingPlus ads appear alongside your listings, taking over all ad units on the page. The display ads can be designed completely to your preference to match your brand specifications. The banner ads will appear in a couple of places on site as outlined below:

Listing Details Page

There are a total of three ad units for Property Listing Pages which are included in BrandingPlus campaigns. At the top of the page you will see a Leaderboard ad and on the right hand side a Half Page ad when scrolling down.

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The third ad unit is on the right hand side of the Photo Gallery. When expanded either a Half Page ad or Skyscraper ad will be displayed, depending on the sizes of the browser window.

*Please note that the Gallery View Ad Unit is not 100% guaranteed as daily buy advertising campaigns take priority

Your Company Page

Your ads will also appear when users click through to view all the other listings from your office. It follows a similar layout to the Listing Details Pages but also includes one or more Medium Rectangle ads in-between the listings.

Full specifications

To get you started, we require four sizes of standard display ads - our team will provision these for you and have your ads up and running in no time.

Image dimensions (width x height):

300x250 pixels (Medium Rectangle)
300x600 pixels (Half Page)
160x600 pixels (Skyscraper)
728x90 pixels (Leaderboard)

File size: 80 KB or less

File format: PNG, JPG or GIF

Animation: accepted

For animated GIF ads we require it to loop no more than 3 times. The same maximum file size applies also.

Please supply:

4x images (300x250, 300x600, 160x600 and 728x90)

Email all assets to propertyagents@trademe.co.nz

Important notes

All BrandingPlus ads click-through to your office's Trade Me profile page
We cannot accept creative with any promotional content (e.g. giveaways or competitions)
You may supply up to a maximum of 1 creative executions per campaign.
Creative assets for these display ads can only be changed out once every 3 months.

For any further questions, please contact your Account Manager.

Please refer to our full Advertising terms and conditions